orgmode developers and power-users,
I'd like to be able to declare custom entities (apologies if I'm using that term incorrectly) within the text of an orgmode document which I can specify custom formatting for when my .org is exported, e.g. to PDF or HTML.
I have a background in Docbook, so the analogue there would be defining a custom xml tag and then extending the XSL files to handle it as desired. Please see the following snippet:
* section title
Here is some text, but I want [specialthing: this bit here] to be formatted differently than [newanddifferent: this other big over here].
Where I would have defined specific custom formatting rules for "specialthing" and "newanddifferent" type entities.
Is there a way to do this in orgmode? If not, it seems like it would be a very useful feature (at least to me:) ). Note: I don't care about the syntax as long as the result is the same.
Thanks for your help,
~G
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Computational Biologist
Genentech Research