Re: [GNUnet-developers] website and logo rework

[Schanzenbach, Martin]

Thanks!

Looks great.
Initially, I was pretty skeptical. But I really like the last few batches from 
everyone.
The one I dig the most at the moment is the wireframe GNU.
Although the design is clearly borrowed from the Guix icon, it is a nice 
makeover of the current logo because it keeps the "GNU" and the "net" meaning 
inside the icon and thus does not even need text.

Maybe another comment regarding Amirouches icon:
It seems to be that the connected cliques resemble some more specific GNUnet 
functionality, like "cadet" or even "social".
Maybe it is a good icon for one of those?
Prominent "killer feature" subsystems like the above or even GNS clearly 
deserve their own icon ;)

Great job!
Martin

> On 27. Jan 2018, at 15:16, Krumelmonster <address@hidden> wrote:
> 
> Hey everyone,
> 
> As much as I like the current logo, I agree that the target group may
> change and a need for a new logo, maybe one that could be used in
> end-user applications, may come up
> I read the icon design article and felt like seeing how a gnu fit into
> the more common internet metaphor of 'movement around a sphere' and the
> also popular network-graph thingy.
> I essentially mixed two svgs and the results are attached. Just some
> inspiration for the unpayed designer we're waiting for.
> 
> By the way, regarding that intro text you proposed, I have strong doubts
> as to whether software itself can be ethical. Users can be. Or
> developers. I'd assume moral conduct to be limited to individuals.
> 
> On 01/27/2018 10:09 AM, amirouche wrote:
>> Thanks everyone for the feedback!
>> 
>> I will not reply to every single mail and try to summarize the the whole
>> thread here.
>> 
>> Le ven. 26 janv. 2018 à 23:44, Marcel Klehr <address@hidden> a écrit :
>>> Hey everyone,
>>> 
>>> as a long time lurker, tried-it-once-didn't-work user and
>>> really-like-to-but-don't-have-time developer I must say it's awesome to
>>> see people motivated to polish the public appearance of the project,
>>> which is time-consuming and not very product in the short-term, but very
>>> valuable long-term. The logo is something that has been especially
>>> bothering me for some time, without me doing anything about it.
>>> 
>>> Now, that I see there's interest in a new appearance, an idea for a logo
>>> hit me that I'd like to share with you guys. It's based on the Guix
>>> logo, but adds a different touch :)
>>> 
>>> https://imgur.com/a/BvmbR
>>> 
>>> Cheers everyone, keep up the great work!
>> 
>> Awesome logo. It is in my plan to experiment with Guix logo. Maybe it's not
>> necessary anymore... There is one issue that might arise with small size of
>> this logo. The edges might disappear... We need to test.
>> 
>> I will contact the person who did the guix logo to get some feedback and
>> ask
>> them to chime in.
>> 
>> Re: Martin, tx for link. It raise a good point ie. the logo must be usable
>> as an icon. The only "rule" I break in the previous iteration is "text
>> inside the icon". BTW, I considered _refreshing_ the current logo, but I
>> don't
>> think I am up to the task...
>> 
>> I reconsidered "text inside the logo". Text inside the logo
>> will make the font (confortaa) a permanent choice or something like that.
>> I think that most brands that use text in logo design their own font...
>> 
>> What makes a good logo with some discussion, based on a search on the web:
>> 
>> - Good in all size: with little change as possible: for that I think we
>>  must drop "text in logo" and maybe experiment with a 3x3 grid (3 vertices
>>  per 3 vertices grid ie. 9 vertices instead of 16). I used 4x4 to make the
>>  text nicer in the logo and avoid the cross in the logo like suggested in a
>>  thread. Also there is more matter in 4x4 grid to create "networks".
>> 
>> - Memorable: I think it imply that the logo must be simple. The affiliation
>>  with GNU must be as clear as possible: in this regard, the logo from
>> Marcel
>>  I think is the best. It also vote for using GNU with big letters inside
>> the
>>  name GNUnet.
>> 
>> - Not too much colors: in this regard the pink + green + blue version
>> disqualify
>>  itself.
>> 
>> - It must stand the test of time: that's difficult to forsee but again
>>  the pink + green + blue colors are taken from flat ui color palette.
>>  That is why the logo might seem current and memorable but when fashion
>>  will change the colors and logo will seem old. So, using our own color
>>  palette might be a safer bet.
>> 
>> Other advices I found on the web are somewhat common sens (no stock art,
>> no pixelated images, don't copy logos).
>> 
>> I did not want to explain the idea behind the logo before to avoid
>> spoiling.
>> The main ideas behind the logo are:
>> 
>> - Keep the academical / mathy background of the project: that's why it's
>> based
>>  on a square grid and is not free-form. It's also inspired from a Go board.
>> 
>> - Make it look futuristic: that's why I used metaballs (bubbly nodes)
>> instead
>>  of plain vertex + edges. That said, in Marcel logo the futuristic look
>> is there.
>>  That is also why I used the flat ui colors because they look futuristic
>>  compared to material design colors.
>> 
>> - Look different to express that it's an alternative: in this regard
>>  the gray + green version of my logo works best, but I don't know
>>  how much "l33t" GNUnet must look or not.
>> 
>> I will continue to experiment on logos. Here is the current batch:
>> https://imgur.com/a/ZOjNU
>> 
>> I am not happy with the current network layout in the logo, which was
>> designed
>> to make it work in "text in logo" thing. So will rework that.
>> 
>> Regarding, the wording.    My understanding based on the feedback and
>> taking some
>> distance is that it's _difficult_ to simplify the message. I guess that
>> is why
>> marketing is a job in itself...
>> 
>> IMHO it's not because "ethic" is not fashionable in commercial setting,
>> that we must avoid it.
>> 
>> I think we need four things:
>> 
>> - a new logo
>> 
>> - tag line: five words sentence to describe the project
>> 
>> - three or four small sentences to explain further the project features
>> 
>> - Split the target audience into three categories (user, dev, researcher)
>>  and explain what GNUnet can do for them.
>> 
>> guix website does a good job https://www.gnu.org/software/guix/
>> In terms of webdesign, guix website is particularly good because it avoids
>> the trap of looking mainstream like ipfs or freenet without falling into
>> the l33t trap.
>> 
>> I also find the following websites interesting:
>> 
>> - https://mediagoblin.org/
>> - https://www.gnu.org/software/guile/
>> 
>> I will be at guile/guix event before FOSDEM next week if you want to meet
>> in person, I will be giving a (small) talk about guile-wiredtiger
>> (a database library).
>> 
>> Add you name to https://libreplanet.org/wiki/Group:Guix/FOSDEM2018 if you
>> intend to come because places are limited.
>> 
>> 
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> 
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