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LYNX-DEV Internet Marketing Digest (Jaargang 2 , nummer 25) (fwd)
From: |
Carl Reimann |
Subject: |
LYNX-DEV Internet Marketing Digest (Jaargang 2 , nummer 25) (fwd) |
Date: |
Tue, 22 Oct 1996 18:21:07 +0000 (GMT) |
Good news for Lynx. Here are some stats from a good marketing resource.
Carl
---------- Forwarded message ----------
Date: Tue, 22 Oct 1996 15:12:38 +0200
From: Marketing Data <address@hidden>
To: address@hidden
Subject: Internet Marketing Digest (Jaargang 2 , nummer 25)
INTERNET MARKETING DIGEST
Jaargang 2, nummer 25 (16/10/1996)
Artikelen in deze uitgave:
1. Internet awareness nearly universal
[ ... ]
________________________________________________________________________
1. Internet awareness nearly universal
More than 93% of 1,000 consumers surveyed for Advertising Age/Market
Facts have heard of the Internet, compared to 82% in 1995. Some 82%
said they had heard of the World Wide Web (44.7% in 1995). The survey
indicated that 27% of the general public have been online in the past
6 months. Of the respondents who said they has been online at least
once, 80% said it was in the past 6 months.
Consumers in general are more interested in using interactive media to
conduct research than they are in participating in entertainment
activities like watching movies on demand. In 1994, 45% of respondents
said they would be interested in on-demand movies or TV programs and
28.1% indicated interest in e-mail. This year, 42.6% of respondents
cited e-mail, while the interest in movies or TV on demand fell to
35.8%. Consumers are most interested in researching products (53.2%),
doing research for school or work was cited by 50.1%. Educational
programs scored 44.2% interest. Commercial applications like shopping
trailed. Of all respondents, 23.5% are interested in going online to
shop for clothing or personal items. This figure has stayed roughly
the same over the years. Only 18.2% expressed interest in shopping
online for groceries.
(Advertising Age, 14/10/1996)
[ ... ]
e-mail: address@hidden
homepage: http://www.marketingdata.nl
________________________________________________________________________
(C) 1996 Marketing Data
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