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--- Begin Message --- Subject: Fundamentals of Marketing Seminar on July 19-20 '07 Date: Thu, 28 Jun 2007 20:05:27 +0800

Fundamentals of Marketing: Your Roadmap to Success

2-Days | July 19-20, 2007 | 9am - 5pm | P 7,995 + VAT / pax

Penthouse East Tower, PSE Bldg. Exchange Road, Ortigas Center

Understand how to use powerful basic marketing techniques to set you apart from the competition.

With an ever-growing amount of products and services competing for attention, some knowledge of basic marketing principals has become a prerequisite for anyone looking to grow their business. Whether you're looking to learn how to use marketing research or get up to speed on the latest e-marketing trends, this seminar is for you.
The basic marketing concepts covered in this course give you insight into the internal and external forces that impact the profitability of your products or services and, ultimately, your organization. This intensive two-day seminar gives you the basic marketing tools, techniques and skills you need to deliver bottom-line contributions and increase your presence in your marketplace.

How You Will Benefit

• Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve problems
• Recognize the importance of strategy and learn to develop an effective basic marketing plan
• Gain expertise at evaluating pricing strategies, collecting vital competitive intelligence and researching new markets
• Learn the components of an effective marketing communications mix
• Explore the benefits of e-marketing
• Enhance your knowledge of marketing segmentation, life cycle extensions, product positioning and more
• Learn how to maximize sales force and distributor relationships

What You Will Cover

Marketing: The Big Picture

• Differentiating marketing from sales
• The marketing mix (the 4 Ps)
  
  Mapping Out Your Strategy and Creating a Marketing Plan
• The key strategic positions in the market
• Basic marketing "combat strategies": defensive, attack, flanking, niche and guerilla
• SMART goals

Managing Your Product's Life Cycle

• "Hard" vs. "soft" products and services
• Commodity vs. differentiation
• Analysis of a relative market share matrix
  
  The Power of Pricing
• Establishing pricing objectives
• Pricing strategies during the various stages of the product/service life cycle
  
  Winning Distribution Channels
• Advantages and disadvantages of various distribution channels
• Applying channel strategies
  
  Promoting Successfully and Profitably
• Marketing communication and promotion options, including the Web
• Budget distribution
  
  Introducing Winning New Products and Services
• How to generate new ideas
• Seven stages of new product/service development

Who Should Attend

Newly appointed marketers with less than three years of experience in marketing-as well as product/brand managers and advertising managers.

 

Register Now!

Global Knowledge Associates, Inc.
2502B West Tower, PSE Bldg. Exchange Road, Ortigas Center, Pasig City
Tel. Nos. 683-0969 | 637-3657
Email: address@hidden; address@hidden

URL: www.globalknowledgeph.com

 

 

 

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