Symbol: BLYM (As
in Baseball's Lucky Yankee Manager)
Traded: OTC Pink Sheets
Source: Billy Martin's USA, Inc.
-- Expanding East and West Via CyberAds, Inc.
Thursday November 18, 5:00 am ET
Nov. 18, 2004 (PRIMEZONE) -- Billy Martin's USA, Inc. (Other OTC:BLYM.PK
- News) announced today that they have executed an agreement to support
the online and direct response marketing of its internationally known
western-lifestyle apparel and accessories brand, whose products heretofore
have been sold via the Company's upscale boutiques in New York City and
Hollywood on the Sunset Strip.
Per the agreement, CyberAds, Inc. (OTC BB:CYAD.OB - News) will be working
closely with BLYM and its new product design team to produce a direct
Internet sales and direct response marketing program targeted to consumers
-- both in the U.S. and abroad -- who are looking for authentic USA-made
goods with a distinctive American or "western'' flavor and character.
CEO of BLYM noted, "This agreement gives us the opportunity to expand
on the Internet and tap into the market of foreign consumers like never
before. Potentially, there is a huge, untapped, sleeping giant of a market
outside the U.S. for well-made American branded goods, especially in Japan,
China and Russia where young, active consumers with disposable incomes
are increasingly embracing e-commerce.''
expertise in Internet and direct marketing, we can expose our products
across oceans and borders alike, in a highly cost-efficient manner.''
Martin's brand is about as American as you can get, and when you combine
that with well-made, great fitting, and well-priced goods -- like a classic
denim shirt with pearl snap buttons -- the consumer is given a product
of value, prestige and character,'' Newton concluded.
about BLYM's future expectations, including revenues and earnings, and
all other statements in this release are "forward-looking statements.''
Since these statements involve risks and uncertainties and are subject
to change at any time, the company's actual results may differ materially
from the company's plans if its assumptions prove to be incorrect, or,
for a variety of other reasons. Billy Martin's USA, Inc. became public
in October 2001, via reverse merger with Hitech Resource Corp. which changed
its corporate name to Billy Martin's USA, Inc. after completing the acquisition
of Billy Martin's Western Wear, LA, Inc. Shares of its stock trade under
the symbol "BLYM.'' The company is currently not an SEC reporting
Billy Martin's USA, Inc.
Doug Newton, CEO