[Top][All Lists]

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

[gfsd]What is wrong with corporate naming?

From: Kitty Waffles
Subject: [gfsd]What is wrong with corporate naming?
Date: Fri, 04 May 2001 02:40:44 -0700




The BrandSLAM Summit -- an exclusive event for EVP’s, SVP’s & VP’s of Marketing, communication, advertising and Brand Management.

Conducted in a retreat-like setting at the Arizona Biltmore Resort & Spa June 3-5, 2001, the BrandSLAM Summit encourages collegial interaction so that participants may gain the well-founded knowledge that is only derived from exchanging ideas, sharing experiences and engaging in compelling discussions. The BrandSLAM Summit will address marketing and branding issues affecting your company’s bottom line.

The BrandSLAM Summit will address these key areas of interest:

 w      Strategic Brand Asset Management  w         Emotional Branding   w       eBranding   w         Brand Loyalty    w         Internal Branding

Opening Keynote Speaker

Brian France   Executive Vice President of Marketing, NASCAR


Angel Martinez   Executive Vice President, & Chief Marketing Officer, Reebok International

Ed Mattix   Senior Vice President, Public Relations & Brand Management, Sprint Corporation

Dan Rosellio   Senior Vice President, Brand Communications, Bank of America

Sharon Mosse   Chief Marketing Officer, Barnes & Noble

Karen Gullett   Vice President, Global Brand Management, Visa International

William Brooks   Vice President, Brand Management & Performance, Hilton Hotels

Naseem Javed    President,   Author, Naming for Power: Creating Successful Names for the Business World and Domain Wars and Sunrise, Day One, Year 2000 tabulates the evolution of business communication and its impact on branding.

Jere King   Vice President, Worldwide Marketing & Communication Cisco Systems Inc.

Caroline Katz   Trademark Counsel, The Coca-Cola Company

Brian Pope   Vice President, Marketing Services,  Universal Studio  

FOR MORE INFORMATION visit or contact Joanne Buckley, Summit Director at 312.894.6416 or email at address@hidden 

To remove your email from the mailing list simply click HERE

reply via email to

[Prev in Thread] Current Thread [Next in Thread]