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[Gene-discuss] Trading Alert: Beneficial Holdings (BFHJ.PK)


From: SmallCapInvestor
Subject: [Gene-discuss] Trading Alert: Beneficial Holdings (BFHJ.PK)
Date: Sun, 28 Aug 2005 21:55:48 -0500

The Results of Our Last Three Trading Alerts are in! And they are impressive as usual, $1000.00 ($3,000 Total) invested in each of our last three Trading Alerts would have netted a whopping $6,479.16 or an amazing 116% return on your investment in less than 45 days. Our gains start from a very respectable 44.6% gain on HESG to and extraordinary gain of OVER 260% on EDNE.

What will the gain be on today's Trading Alert on BFHJ? Only time will tell but I would keep an eye on this one. There are only 25 million shares outstanding and a miniscule 6 million in the float but only a little more the 3 million in the system.

When BFHJ moves it should move fast as there is just no stock available. We recommend if you are going to buy not to wait as BFHJ has the potential to be explosive.

Company: Price Alerted High Since Alert % Gain Day Alerted Days After Alert to High
ELU $.90 $1.34 48.9% July 31, 2005 Aug 11, 2005
HESG $.87 $1.26 44.6% July 20, 2005 Aug 2, 2005
EDNE $2.76 $9.96 260.9% June 6, 27 2005 Aug 1, 2005

The growing nutraceutical industry has seen sales increase dramatically as America becomes more health conscious. Two major beneficiaries, Herbalife recently completed a $172 million dollar IPO giving the company a market cap north of a billion dollars while Nature's Sunshine is up over 100% in the past 52 weeks. We started to look deeper into the industry and discovered a small cap nutraceutical company that has us very excited. If just one of the company's potential blockbuster products makes a big splash, we think this idea will be one of our better performers in 2005.

Today's Trading Alert is on Beneficial Holdings, Inc. (BFHJ.PK), Beneficial was established to bring to market three distinct lines of natural herbal and nutraceutical products developed by its anti-aging, nutrition and wellness subsidiary companies, Beneficial Nutraceuticals, Inc. and Beneficial Health Systems, Inc. Beneficial’s products include a line of dietary weight-loss supplements; sexual dysfunction/enhancement supplements and natural anabolic/performance supplements. Recently, the Company has also added a sleep aid product, anti-age and wrinkle products and a pain relief product.

The Beneficial (BFHJ.PK) products are all geared to improve health, fitness and wellness and have been engineered for maximum results. Beneficial (BFHJ.PK) has assembled an experienced management team that is dedicated to delivering high-quality products to the public market.

Through its initial funding, Beneficial (BFHJ.PK) launched seven products referenced above and engaged former NBA basketball phenom Dennis Rodman as its spokesperson for the sexual enhancement line. Mr. Rodman actively marketed the products through television and radio appearances.

Beneficial (BFHJ.PK) obtained contracts with major national retailers including CVS Pharmacy and GNC for its WillpowerRX product. Beneficial (BFHJ.PK) filled orders for CVS beginning last August and is owed over $1 million in receivables from CVS. In October, Beneficial (BFHJ.PK) began filling orders for GNC and is aggressively seeking placement of its products with other national retailers as well.

Nutraceutical Market

Blurring the line between conventional foods and drugs, nutraceuticals are defined as foods or parts of food that confer health or medicinal value, including the prevention or treatment of disease. According to Nutraceuticals World, U.S. sales in the nutrition industry topped $63 billion in 2004. Nutritional supplement products such as vitamins and minerals, sports performance enhancers, meal replacements, dietary supplements, herbs and botanicals, and compounds derived from these substances produced sales of $20 billion. Natural and organic foods made up 25% of the market with sales of $16 billion. Functional foods which are products with added ingredients or fortification specifically for health or performance purposes was the biggest seller totaling $22 billion. Natural personal care makes up a small percentage of the nutrition market with $8 billion in sales.

 

 

 

 

 

Major Milestones Achieved to Date

Beneficial (BFHJ.PK) has achieved a number of significant milestones within a relatively short period of time as a result of the ingenuity, dedication and commitment of its management team. Some of the most significant milestones achieved to date are as follows:

Formulated, produced and manufactured seven unique, highly effective products with marketing and sales appeal;

Featured as a sponsor of the Ultimate Combat Challenge television program aired on UPN Network for 16 consecutive weeks of broadcast;

Engaged nationally-renowned ultimate fighters (no-holds barred fighting) Jeremy Horn and Justin Ellison as spokespersons for the company's anabolic/performance products.

Engaged Dennis Rodman as the spokesperson for the company's sexual enhancement products (EnjoyRX and EnduranceRx) for a period of one-year with an option to renew for an additional year;

Received national media exposure regarding the company's engagement of Dennis Rodman as its spokesperson on ESPN, local California television stations, as well as in numerous issues of the New York Post, Salt Lake Tribune and other national newspapers;

Obtained National marketing exposure of the company's products through Dennis Rodman's appearances and endorsements of the products on:

The Howard Stern show (2 appearances);
The Late Late Show with Craig Kilborn;
The Carson Daly show;
The Tonight Show with Jay Leno;
The O'Reilly Factor (Fox News); and
Entertainment Tonight

• Obtained National marketing exposure of the company's products through other special appearances, interviews and marketing efforts of Dennis Rodman, including:

• Numerous radio and broadcast interviews at the Pre-Grammy Media Day;

• The company's co-sponsorship (with Von Dutch) of the Dennis Rodman birthday bash in Los Angeles ; and • New York City and South Hampton media/marketing campaign, featuring Dennis Rodman's personal appearances and endorsement of the company's products at local clubs and during media interviews;

• Obtained purchase orders from national retailers CVS/Pharmacy and GNC for the WillpowerRX product

Conclusion

Beneficial is breaking out on increasing volume and once it gets past the $.20 mark we think it will make a run at its next resistance level of $.50 before trying to reach its time high of $.60 per share set back in late 2004. Take a look at the chart below. Notice the 50 day moving average (DMA) and the 200 day moving average (DMA) have crossed. Technically it is very bullish when the 50 DMA crosses the 200 DMA on the upside. The last time this happened to BFHJ was in June of 2004 and the stock continued on a two month uptrend culminating with a high of $.60 per share in mid August.

We think it's rather ironic that history looks to be repeating itself.

a

Important Disclaimer and Information:

Verify all claims and do your own due diligence. SmallCap Investors (SCI) profiles are not a solicitation or recommendation to buy, sell or hold securities. SCI is not offering securities for sale. All statements and expressions are the sole opinion of SCI and subject to change without notice. The companies that are discussed in this opinion have not approved the statements made in this opinion. This release may contain statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended. The words "may" "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. This profile is not without bias, and is a paid advertisement. OTCP is not liable for any investment decisions by its readers or subscribers. SCI is not a registered broker dealer or investment advisor. It is strongly recommended that any purchase or sale decision be discussed with a financial adviser, or a broker-dealer, or a member of any financial regulatory bodies. The information contained in SCI profiles is provided as an information only service. The accuracy or completeness of the information is not guaranteed and is only as reliable as the sources from which it was obtained. Investing in micro cap stocks is extremely risky and, investors are cautioned that they may lose all or a portion of their investment if they make a purchase in BFHJ. An affiliate of SCI has been compensated 1.2 million free trading shares of BFHJ by Scott Murdock, a non-affiliated third party. SCI intends to sell all or a portion of the BFHJ stock at or about the time of publication of this report. Subsequently SCI may buy or sell shares of BFHJ stock in the open market. Since SCI has been compensated there is an inherent conflict of interest. THE READER SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING IN ANY SECURITIES MENTIONED. INVESTING IN SECURITIES IS SPECULATIVE AND CARRIES A HIGH DEGREE OF RISK. We encourage our readers to invest carefully and read the investor information available at the web sites of the Securities and Exchange Commission ("SEC") at http://www.sec.gov and/or the National Association of Securities Dealers ("NASD") at http://www.nasd.com. We also strongly recommend that you read the SEC advisory to investors concerning Internet Stock Fraud, which can be found at http://www.sec.gov/consumer/cyberfr.htm. Readers can review all public filings by companies at the SEC's EDGAR page. The NASD has published information on how to invest carefully at its web site.


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