Bernstein, said he was unsure whether the acquisition of Herradura would be a great way to break into the buoyant market for Tequila in the US.
Both parties will be hopeful the move draws the whole sorry episode to a close.
A quick hop yesterday afternoon has brought us to Romania.
The big brewers talk of the potential of the growth of more premium brands in China but, save for in a few major cities, the average beer drinker can only afford cheaper, local brands.
The venture seems to be succeeding in pushing Snow as a national brand and is fighting it out with Tsingtao for top spot in China. For instance, after identifying South Korea - a key battleground for distillers - as a weak market last year, Diageo now leads the whisky category there. Multinational brewers have faced difficulties in distributing beer across the country while the very low price of beer makes it a challenge to generate rising profits.
Healthy returns on upmarket whiskies like Isle of Jura are constrained by a distilling process that can take a decade.
The privately-owned spirits giant has made a couple of changes to its distribution partnerships here in the UK. Forbes magazine has named Nooyi as one of the most powerful women in the world.
While talks between the two sides are ongoing, the BBC has run a fascinating, albeit not wholly scientific, survey of whether consumers could tell which vodka was made from what agricultural produce.
But this message is taking time to get through to all in the French wine industry. Not everyone remains convinced by the attention given to Herradura in recent months.
Summer is officially over - at least for those of us in the northern hemisphere anyway.
Anne Geggis of the News Journal in Daytona Beach tells the story.
The French company has subsequently hit Bacardi with a lawsuit, accusing the US company of misleading consumers by offering a rum called Havana Club that is actually made in. Bacardi has also moved to extend its relationship with Brown-Forman in a deal that will see the two companies work together in the UK for five more years.
SABMiller has already signalled where it thinks future growth in the Australian beer market will be with a joint venture with Coca-Cola Amatil that will push its stable of premium beer brands.
Healthy returns on upmarket whiskies like Isle of Jura are constrained by a distilling process that can take a decade. I stopped short of asking Pernod one question yesterday, just so I could publicly ask the company now.
The bewildering array of contradictions amongst the samplers, however, might also suggest that this test shouldn't be taken as gospel. Mein hosts could have been a darn sight more annoyed than they actually were. The only women above her on the list were the Chinese vice-premier Wu Yi, US secretary of state Condoleezza Rice and at number one, German chancellor Angela Merkel.
The venture seems to be succeeding in pushing Snow as a national brand and is fighting it out with Tsingtao for top spot in China.
The bewildering array of contradictions amongst the samplers, however, might also suggest that this test shouldn't be taken as gospel. Adding yet more AOCs into the mix will only add to that confusion - and drive consumers to the more simplified offerings provided by Australia, the US and the rest of the New World.
I've spoken to both Bacardi and Pernod Ricard, and some of the language has been really quite colourful.
He is reported to have pleaded guilty to driving while impaired to spare any further embarrassment to him and his company.
And it seems that women have arrived on the wider corporate stage.
The venture seems to be succeeding in pushing Snow as a national brand and is fighting it out with Tsingtao for top spot in China.