[O] Emphasis in title export

[William Kunkel]

I have a title in which I need to have some text in italics. I tried this:

#+TITLE: Analysis of Sartre's /No Exit/

But the slashes were just exported literally, instead of italicizing. This seemed like a pretty basic problem, but I've been unable to find anything about it via Google or in the list archives. Is there a simple solution?

Thanks,

Will