And it seems that women have arrived on the wider corporate stage. Adding yet more AOCs into the mix will only add to that confusion - and drive consumers to the more simplified offerings provided by Australia, the US and the rest of the New World.
Later today, we head to Poland.
Wednesday was a relative day of rest, before Thursday exploded in my lap. The fight starts now, however, he warned.
Carson always makes for good comment, and this time was no exception as he warned the alcohol drinks industry of the dangers of not working together to deal with social responsibility. Mein hosts could have been a darn sight more annoyed than they actually were. Maybe he'll file a claim with his liability insurer.
Multinational brewers have faced difficulties in distributing beer across the country while the very low price of beer makes it a challenge to generate rising profits. The bewildering array of contradictions amongst the samplers, however, might also suggest that this test shouldn't be taken as gospel.
After years in the doldrums, there seem interesting times ahead in the cider category. A most civilised chat followed, sitting in front of the Nursery Ground with Gary Greenfield, MD of Distell Europe. James Gate brewery in Dublin just yet.
This time, it looks like Kaiser, which Molson Coors sold to FEMSA at the beginning of this year, who is going to give AmBev a run for its money.
Not everyone remains convinced by the attention given to Herradura in recent months.
Bacardi has also moved to extend its relationship with Brown-Forman in a deal that will see the two companies work together in the UK for five more years. However, Tsingtao and China Resources Snow Breweries, which hold the number one and number two spot in China respectively, both signalled their confidence in the market. Diageo has proved adept at solving acute problems with brands or markets.
I remember visiting Russia four years ago, and hating the stuff prior to arrival.
And it seems that women have arrived on the wider corporate stage. Bacardi, in particular, has been busy.
Published by Aroq Ltd.
The privately-owned spirits giant has made a couple of changes to its distribution partnerships here in the UK.
Bacardi has also moved to extend its relationship with Brown-Forman in a deal that will see the two companies work together in the UK for five more years.
A hop, skip and a jump to south London for a cider tasting in the evening held by the Chevallier Guild brothers, the driving force behind Aspall apple juice and cider makers. Bacardi, in particular, has been busy.
While talks between the two sides are ongoing, the BBC has run a fascinating, albeit not wholly scientific, survey of whether consumers could tell which vodka was made from what agricultural produce.
Pernod is known to want to boost its presence in the US, even after integrating the Allied business.
However, Tsingtao and China Resources Snow Breweries, which hold the number one and number two spot in China respectively, both signalled their confidence in the market.
It could, of course, also be an indication of what a weird and wonderful spirit vodka is.