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Friend, Here's Lesson #1 of 'Power Up Your Email' Course!
From: |
Simon Grabowski |
Subject: |
Friend, Here's Lesson #1 of 'Power Up Your Email' Course! |
Date: |
24 Apr 2004 13:44:20 -0000 |
Tip #1
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>From Email Course)
Friend,
Thanks for requesting my free seven-lesson email course... "Power
up Your Profits by Packing Your Email Marketing With More Punch."
Over the next few weeks (about a month), you'll be getting emails
just like these! Each one will deliver an important tip that
can drastically improve your sales and bottom-line!
So, let's start, shall we? Here's...
Lesson #1: Autoresponders 101
What the heck is an autoresponder?
An autoresponder is much like a fax-on-demand system, where
you call a number or, in this case, email a specific email
address, fill out a form on a website or do something, like buying
something online and get an instant reply.
Internet marketing and online business people agree that email
autoresponders are the greatest marketing tool ever invented.
Why? Because it gives people instant access to information!
Think about it.
People are more likely to send an email to autoresponder than
to a real, say, sales department. The reason? People want information
NOW! They don't want to wait nor ask for it.
But the reason why marketers love "smart" autoresponders specifically
is because, when prospects request information, their inquiry
gives you permission to follow up with them!
"Smart" or "intelligent" autoresponders go further than just
a one-time reply, because they allow you to correspond with personalized
follow-up messages after the initial reply...
Such as GetResponse's Smart Responder 2004 Pro
(http://www.hypertracker.com/go/getresponse/popuptip/001/)!
The beauty is that they can all be pre-written, pre-set and pre-programmed...
Only once! You decide how many emails, write the messages and
set the intervals between them...
And that's it! In other words, smart autoresponders are like
automated salespeople working for you, in the background, around
the clock, so you don't have to! But there's more...
How to Boost Sales up to 400%!
If you don't have a professional, personalized, systematic and
timely follow-up approach that hits your prospects with your
message at least four to eight times, you're losing money!
The bottom-line is this: following up can increase your sales
significantly. In fact, sending multiple follow-up messages can
increase sales by 80% and as much as 400% or even more!
Before I reveal that secret to you, let me first explain to you
why following up is so important from a marketing standpoint,
and why smart autoresponders specifically work so well.
Here's an excellent article written by my friend Michael Fortin,
"The Success Doctor," who's a college teacher in marketing (reprinted
by permission and edited for brevity).
How to be Sequentially Superior
Email is an important aspect of marketing online. But a single
email is NEVER enough and in fact can be more costly down the
road. Here's why...
Like standard advertising, it takes repetition in order to get
people to first absorb the message, understand it and then ultimately
take action.
Naturally, some people will immediately respond while others
need to see the message more than once before they even think
about responding.
The reason is that each individual has a specific buying behavior.
For example, the marketplace is divided into several, graduated
segments that are based on such behaviors. They are: Innovators
(2.5%), Early adopters (13.5%), Early majority (34%), Late majority
(34%) And laggards (16%).
Innovators are risk-takers and venturesome. They usually respond
to new offers immediately and quickly, without giving them much
thought.
Early adopters are impulsive, too, and respond to new ideas early
taking action soon after the innovators do, albeit a little
more carefully.
The bulk of the market consist of the "middle majority" (68%),
consisting of the early and late majorities. It's the biggest
"piece of the pie."
The first half, or early majority, typically respond to new ideas
fairly quickly but are a little more cautious and conservative
than early adopters.
The late majority, however, are more skeptical, careful and slow.
They take their time, usually shop around and need to see offers
more than a few times before giving them any consideration.
The final segment, or laggards, are the slowest to respond. They
take action only after time has elapsed, usually once everyone
else has done so.
So, what does it all mean to you?
Ultimately, the important thing to note here is that a marketer's
goal is to effectively reach, persuade and incite the largest
segment...
The middle majority (68% of your market).
But doing so is difficult to do with a mere, single mailing.
Repeating your marketing message more than once is essential
with this group.
Email marketing is much like blacksmithing. To mold the metal,
you must hit the iron: 1) while it's hot, 2) in the right way
and 3) many times.
Similarly, since the bulk of most sales occur in the follow-up
process, you need to follow up in a timely, consistent and compelling
manner.
Why a Next Generation Autoresponder?
At the beginning, I used to store my prospects' emails in a database
and manually deliver regular mailings to them. That did the job
but I was losing out on a much greater potential.
I wasted time and money doing all the follow-ups by hand, worked
tirelessly to keep track of which prospect needed which message,
and lost tons of sales when I stopped...
I was leaving money on the table!
So, I decided to create SmartResponders
(http://www.hypertracker.com/go/getresponse/popuptip/001/),
which are a next generation of smart autoresponders that quite
literally revolutionized the way I conducted my online marketing.
It helped put my business completely on autopilot... I never
had to lift a finger ever again. What a difference! My sales
shot up, my free time blossomed and my profits exploded!
It took me a while before I understood the power of following
up with my prospects. You, too, won't fully appreciate the benefits
of using smart autoresponders in your business until you actually
try them (http://www.hypertracker.com/go/getresponse/popuptip/001/).
I guarantee you'll be amazed!
Once you're up and running, and if you do it right, you'll start
seeing the immense power of this tool almost immediately as it
helps you convert up to 400% more prospects into sales!
"Power up your follow-up" right now! See...
http://www.GetResponse.com/
(http://www.hypertracker.com/go/getresponse/popuptip/001/)
Lesson #2 on its Way in Three Days!
I hope this lesson has been informative for you. Don't forget...
More lessons are on on their way. Plus, there are tons of free
resources at your disposal if you ever need any help!
Friend, we're here to help! Thanks again for visiting GetResponse.com
(http://www.hypertracker.com/go/getresponse/popuptip/001/). I
look forward to serving you soon.
Sincerely,
Simon Grabowski
CEO, GetResponse.com
address@hidden (mailto:address@hidden)
P.S. If you know of anyone who might benefit from these lessons,
please forward it. Or, they can get their own copy by sending
a blank email to address@hidden (mailto:address@hidden).
FREE VERSION
(http://www.hypertracker.com/go/getresponse/popuptip/001/http://www.getresponse.com/orderfree.html)
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| CONTACT US (mailto:address@hidden
>From Email Course)
CONTACT GETRESPONSE TODAY!
GetResponse is hosted in the USA
US/Canada Toll-Free Phone: 1-866-604-2687
Phone: 506-553-6482 Fax: 646-219-0304
Email: address@hidden (mailto:address@hidden)
Web: http://www.GetResponse.com
(http://www.hypertracker.com/go/getresponse/popuptip/001/)
To stop further mailings at any time, simply click here
(http://getresponse.com/r?y=Mjc0NDI4L2J1Zy1naG9zdHNjcmlwdEBnbnUub3JnLzAv
).
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