Installing to strange directories

[tomas]

Hi,

I'm trying to deliver a package (a Zope product) which
goes to a strange (from Auto* POV) directorie, something
like /usr/lib/zope/lib/python/Products/$name.

I'd like to do it with Automake/Autoconf.

Is there a canonical way to do it? Or am I supposed to
frob $(bindir) or something like that?

Thanks

(I'm not subscribed to the list, but I do read it via
its web interface, so you don't have to cc: me)

-- tomás