[Arx-users] ArX marketing: the tag line

[Kevin Smith]

ArX needs a great tag line to quickly convey what it is and why people 
should care. Ideally when people link to the ArX site, they would 
include the tag line next to the link. Here is the current tag line, as 
it appears at the top of the savannah ArX page:

---
ArX is a flexible, high performance, distributed revision control system 
featuring whole-tree atomic changesets, easy branching, and 
sophisticated merging. ArX has always been self hosting.
---

It's a good start, but I would like something shorter, and something 
that speaks to the ease of learning/use benefits. Perhaps something more 
like:

---
ArX is a distributed revision control system that is mature, powerful, 
easy to use, and portable.
---


I think this hits the main reasons that people might prefer ArX over 
whatever other system(s) they already know about, and the main concerns 
people might have about what it may lack.

Thoughts?

Kevin

P.S. I still have mixed feelings about the name ArX. At a minimum, I 
would love to officially change it to "arx". ThE OdD CapItALiZaTiON is a 
nice nod to TeX, but it's more of an inside joke for mathemeticians and 
unix graybeards than anything else. ArX is awkward to type.

Even with that, there are still the twin problems of pronounciation and 
confusion with "arch". Most people (like me) will pronounce it "arks", 
regardless of what the web site says. The few who pronounce it "arc" may 
get confused with arch.

"ArX" does have some nice qualities (short, unique, hints at ties to 
arch). But I feel compelled to ask whether you would even consider 
thinking about a name change. If so, now would be the time (before the 
new web site and major marketing push).