|Subject:||[gfsd]What is wrong with corporate naming?|
|Date:||Fri, 04 May 2001 02:40:44 -0700|
The BrandSLAM Summit -- an exclusive event for EVP’s, SVP’s & VP’s of Marketing, communication, advertising and Brand Management.
Conducted in a retreat-like setting at the Arizona Biltmore Resort & Spa June 3-5, 2001, the BrandSLAM Summit encourages collegial interaction so that participants may gain the well-founded knowledge that is only derived from exchanging ideas, sharing experiences and engaging in compelling discussions. The BrandSLAM Summit will address marketing and branding issues affecting your company’s bottom line.
The BrandSLAM Summit will address these key areas of interest:
w Strategic Brand Asset Management w Emotional Branding w eBranding w Brand Loyalty w Internal Branding
Opening Keynote Speaker
Brian France Executive Vice President of Marketing, NASCAR
Angel Martinez Executive Vice President, & Chief Marketing Officer, Reebok International
Ed Mattix Senior Vice President, Public Relations & Brand Management, Sprint Corporation
Dan Rosellio Senior Vice President, Brand Communications, Bank of America
Sharon Mosse Chief Marketing Officer, Barnes & Noble
Karen Gullett Vice President, Global Brand Management, Visa International
William Brooks Vice President, Brand Management & Performance, Hilton Hotels
Naseem Javed President, www.abcnamebank.com Author, Naming for Power: Creating Successful Names for the Business World and Domain Wars and Sunrise, Day One, Year 2000 tabulates the evolution of business communication and its impact on branding.
Jere King Vice President, Worldwide Marketing & Communication Cisco Systems Inc.
Caroline Katz Trademark Counsel, The Coca-Cola Company
Brian Pope Vice President, Marketing Services, Universal Studio
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