When is the last time you were surprised and delighted by a small unexpected gesture from a company?
His writing style is very easy to read and follow.
The best way to get into the heart of the business is to use metrics. In a world of limited resources, you should leverage and maximize existing marketing working capital to carry your messages. The back of your shampoo bottle suggests the process: Wash, Rinse, Repeat.
When is the last time you were surprised and delighted by a small unexpected gesture from a company?
Can you add a message from your customer service, sales or support representatives? They force attention of sprinters who are looking at metrics every day.
Here are some of my favorite snippets from the book:Definition of WOM: Giving people a reason to talk about your stuff and making it easier for that conversation to take place. Before they actually read, hear or watch your message, customers have determined their feeling about it. Do these scenarios sound familiar?
The back of your shampoo bottle suggests the process: Wash, Rinse, Repeat.
And they give your overachieving peers something to work towards.
There are only three sources of revenue that flow into an organization: Get more customers Get more from each customer Get customers to frequent more often. Some may require attention, but for the same effort, grow in impact over time.
Usually, change leaders are not at the center of day to day business. The key to this principle is found in the meaning of the words Unexpected and Touch. So how do you make change happen that hits the marketing bullseye? So at the unconscious level, we are making many emotionally slanted decisions before we even can think about them.
Can you add a message from your customer service, sales or support representatives? Can you add something to what you ship the customer?